
Third Rail Studios
Doraville, GAConceived, developed, managed, and sold — anchoring the Assembly Entertainment District. The only Atlanta studio principal with a documented full-lifecycle exit on record.
Television, film & media studio real estate · Concept → ExitElectric Owl Consulting de-risks studio real estate from concept through exit. Over 25 years we've conceived, designed, financed, built, operated, and sold production facilities — and structured the incentives, partnerships, and capital that make them pencil. That full-lifecycle experience is what we bring to the developers and investors building the next generation of film studios.
Studio projects fail in the handoffs between disciplines. We've owned every stage — design through disposition, plus the incentives, partnerships, and government relationships that decide whether a studio gets built at all.
Site program, stage layouts, support spaces, and production workflow.
Hard- and soft-cost validation; design and construction efficiencies without compromising quality.
Debt and equity strategy and offering memoranda for investors and financiers.
Film and construction incentives, structured and stacked across state and federal programs.
Structuring deals between developers, investors, and the public agencies at the table.
State and local film offices, civic boards, presentations, and approvals.
Scheduling, client service, vendor management, security — the operating playbook.
Green-building strategy: LEED-certified, solar, EV, low-waste campuses.
Marketing, leasing, vendor revenue-sharing, brand and PR.
Underwrite it like an office park and the model breaks. The demand drivers, the tenant economics, the incentive structures, and the build specs all carry risk that standard development diligence misses.
Our edge is depth across the full spectrum — development, financing, construction, operations, and the exit. We've been on every side of that risk, so we know where the money is made and where deals quietly fail.
We've advised studio developments and operations in Kentucky, Georgia, New York, Maryland, and London — spanning master plan review, pro forma validation, value engineering, market positioning, and operational setup.

Conceived, developed, managed, and sold — anchoring the Assembly Entertainment District. The only Atlanta studio principal with a documented full-lifecycle exit on record.

A purpose-built, LEED-certified production campus — sound stages, mill space, production offices and support. An active operating asset, run for our own account.

A ground-up campus combining a working commercial lot, purpose-built academic facilities, and integrated student housing on one parcel — a configuration with no current parallel in the US market.
Building or converting studio space, underwriting the program before they commit capital.
How we help → 02Underwriting studio deals who need diligence from operators who have actually run the asset.
How we help → 03Competing for production infrastructure — and the incentives, partnerships, and jobs that follow it.
How we help →
Real estate developer and media-infrastructure strategist. Led Third Rail Studios from development to a 2021 exit; co-develops the EOS Atlanta and New York campuses.
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Veteran film executive — Smokehouse Pictures, the Jim Henson Company, Weed Road. Leads studio operations and industry relations; serves on Georgia's Governor's film board.
Read full profile →Evaluating a site, underwriting a deal, or bringing production infrastructure to your market — we'll tell you plainly whether we can help.
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